National General Automotive Co.

The Alissa Group set up National General Automotive Company (NAT), drawing on its rich pedigree in the automobile industry over the past few decades. This strategic arm has created a unified vision across all its business units in this space by extending the value chain of our current offerings and enhancing the ecosystem we operate in.

NAT currently oversees the strategic direction and monitors performance of Alissa Automotive Company (AACO), Alissa Universal Motors (AUM) and the General Automotive Company (Autostar). It also spearheads all automotive sector growth initiatives and business development practices in AAGH.

From cars sales, after-sales services, maintenance, spare parts and more - in just three years of its existence, NAT has already made its mark. By consolidating shared services, NAT has become a truly integrated, end-to-end automotive holding company. NAT today serves to better prepare us to adapt swiftly to changing market needs and grow strategically within the regional automotive sector.

By leveraging Alissa’s extensive automotive experience, economy of scale, commercial acumen, Kingdom wide footprint, NAT is redefining the automobile experience – on and off the road.

Alissa Auto Company (AACO)
With over 60 years of experience in the automotive industry and with strong Saudi cultural and family values interwoven into the company’s DNA set by the late founder Sheikh Abdullatif Alissa, today Alissa Auto’s name is synonymous for customer value and customer care. Alissa is dedicated to provide the best in class service to all its customers in the following areas: vehicle sales, after sales, parts, Certified Pre-owned Vehicles (CPOV) and customer care.... Read More
General Automotive Company - AutoStar
General Automotive Company, better known as AutoStar to consumers, is National Automotive Company Group's multi-brand retailer and after sales service provider. Leveraging on more than 60 years of experience in the automotive business in Saudi Arabia from the Abdullatif Alissa Group... Read More
Alissa Universal Motors Co. Ltd. (AUM)
Alissa Universal Motors Co. Ltd. (AUM) is a significant subsidiary of the National Automotive Company which has more than 60 years of automobile experience in the Kingdom. AUM is the authorised dealer for Isuzu Motors in Saudi Arabia since 1985 offering commercial transportation solutions... Read More
Email   Print