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Nissan set to unveil revival plan and bold ambitions for Saudi Arabia market – begins with appointment of Alissa Auto.

Sunday, Sep 15, 2013


Nissan set to unveil revival plan and bold ambitions for Saudi Arabia market – begins with appointment of Alissa AutoRiyadh, Kingdom of Saudi Arabia (September 15th, 2013) – Nissan is set to unveil its revival plan and bold ambitions in the Kingdom of Saudi Arabia at a dedicated conference in Riyadh by mid-November. The first phase of that plan has already begun with the confirmation today of Alissa Auto as an authorized dealer in the Kingdom.

Speaking at the official signing of Alissa’s appointment, Trevor Mann, Nissan Executive Vice President, Europe, Africa, Middle East and India, said: “The importance of the Kingdom of Saudi Arabia market is recognized by Nissan at a global level. We have been serving the automotive market in the Kingdom for nearly 60 years and we take great pride in announcing a reinvigorated Nissan offering for the Kingdom. Nissan’s heritage here is enviable and we are taking steps to ensure the future will be even more successful.”

Samir Cherfan, Managing Director, Nissan Middle East, said: “This announcement marks the beginning of a new era for Nissan and its valued customers in the Kingdom of Saudi Arabia. Today we pledge to the car buying public in the Kingdom our commitment to delivering with renewed vigor the quality service they rightly expect from Nissan. Today we welcome Alissa as a partner to help us achieve that goal and we look forward to sharing further detail of our expansion plans in November.”

Najeeb Alissa, Chairman of Alissa auto said: “Alissa is proud to be confirmed as an official authorized dealer for Nissan in the Kingdom of Saudi Arabia. With over 60 years’ experience in the kingdom as a leading automotive company regionally, our vision is simple: to provide high quality automotive products and dependable after-sales services to customers whose needs and wants are the focus of our every action. We invite Nissan customers, old and new, to experience the premium service we offer car buyers across the Kingdom.”

Nissan has already begun the process of aligning Alissa’s existing expertise with Nissan Quality Standards. Sales teams, technicians and all staff involved with the brand will receive vigorous and comprehensive training in line with Nissan’s global criteria. As with all Nissan dealers and distributors, this training is an ongoing process to maintain the highest levels of service for customers.

This is or will be applied across 18 sales outlets, 19 service outlets and 27 parts selling points by end of December this year as a first step.

“We are ambitious in our plans for the Kingdom of Saudi Arabia and the quality of service we will bring to Nissan customers with our refreshed presence in this highly-valued market,” commented Cherfan. “We have a clear roadmap to become a major player in the Kingdom within the next three years and will bring with us our brand platform of Innovation and Excitement. We will make detailed announcements on Nissan’s revival plan for the Kingdom of Saudi Arabia by mid November, but for now we are proud to be able to say Nissan is once again a driving force in the Kingdom’s automotive market.”

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